As we step into 2024, there's no denying the seismic impact of Dope As Yola's "DOPE AS USUAL" podcast. What began as a passion project has blossomed into a cultural phenomenon, captivating audiences worldwide and setting new standards for success in the digital era.
The numbers speak for themselves: with over 60 million views, 333,000 subscribers, 32 million hours of watch time, and a staggering 791 million impressions in just three years, "DOPE AS USUAL" has firmly cemented its place among the top podcasts in the industry. And with an official partnership with Spotify, the podcast's global reach is only continuing to grow, attracting nearly 100,000 new followers on the platform and becoming one of the first shows to feature video on Spotify.
But beyond the numbers lies a deeper story—one of innovation, resilience, and the power of authenticity. Yola, alongside producer and co-host Marty O'Neill, has not only built a podcast but a community—a community that comes together every Monday for the premiere of a new episode, eagerly anticipating the next dose of laughter, inspiration, and real talk.
And it's not just the audience that's taking notice. "DOPE AS USUAL" has caught the attention of major media outlets, with full-length feature articles from People, USA Today, Revolt, Complex, XXL, and many more. From the biggest names in sports, music, comedy, and online personalities to viral clips amassing tens of millions of views, the podcast's impact is undeniable.
But perhaps most impressive is the podcast's ability to transcend boundaries and inspire change. Yola and Marty made history as the first podcast duo ever to take the stage at TED Talk in 2023, sharing insights and key skills to thrive in the digital era—an achievement that speaks volumes about the podcast's influence and relevance.
As "DOPE AS USUAL" continues to soar to new heights, one thing is clear: this is just the beginning. With a super engaged community, a dynamic presence on social media, and a relentless commitment to quality content, the podcast is on track to become the top motivational comedy podcast for the younger generation, inspiring millions to chase their dreams and embrace their true selves.
So here's to Dope As Yola, Marty O'Neill, and the entire "DOPE AS USUAL" team—a true force to be reckoned with in the world of podcasting. As they continue to break barriers, challenge norms, and spread positivity one episode at a time, the future looks brighter than ever.